This series of looping animations look like they were torn straight out of an old school instruction manual. Cash App asked us to create this social media campaign  to promote their new effortless Bitcoin investing capabilities.

Style Exploration

The project brief asked for an instruction manual-like stylization. Heck explored the boundaries of what that could look like by expanding into a bright, playful color palette with a character to match. In the end we delivered a more traditional look, but Heck still dreams of a world where instruction manuals explode with personality.