Swedish furniture manuals have a uniquely engaging way of educating aspiring makers. We teamed up with Cash App to bring that same spirit to life, transforming black-and-white paper instructions into a colorful digital carousel.

Approach:

Process:

We storyboarded everyday use cases for the new feature, highlighting the excitement of saving and investing at the same time. Along the way, we featured our Swedish manual friend and plenty of digital currency.

Other Spots:

We also explored how everyday items might look as traditional instruction diagrams. Take a look below at our take on recycling your Bitcoin every day.