Current Page: Heading

Title:

Now What?

Client:

MN Sure

Agency:

Haberman

Director:

Modular

Tags:

PSA, Campaign

Duration:

Var.

Aspect Ratio:

16x9, 1x1, 9x16

The “Now What?” campaign for MNSure combines storytelling with clear calls to action, making the process of finding health insurance more approachable and informative.

An illustration of a mom pushing her twin children in a stroller.

We created relatable scenarios to focus on the diverse health insurance needs of a variety of individuals. The bright and cheery style makes insurance shopping approachable and friendly.

An illustration of a mom preparing school lunch for her two children.An illustration of a woman leaning on a car.

Our intial approach to character design emphasized clean, graphic shapes. We eventually landed on  a more naturalistic style that allows the viewer to see themselves in the characters.

A sketch depicting two different styles of fishermen.A sketch of a family.An illustration of a fisherman.An illustration of a barn. An illustration of flowers.An illustration of steamy coffee cups. An illustration of a bike.An illustration of two loons.

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A still from the Modular Animation Reel that reads "Motion Reel 2025".
Title:
Reel
Client:
Var.
An illustration of three characters throwing a celebration.
Title:
Room to Breathe
Client:
MN Dept. of Health