Current Page: Heading

Title:

Now What?

Client:

MN Sure

Agency:

Haberman

Director:

Modular

Tags:

PSA, Campaign

Duration:

Var.

Aspect Ratio:

16x9, 1x1, 9x16

The “Now What?” campaign for MNSure combines storytelling with clear calls to action, making the process of finding health insurance more approachable and informative.

We created relatable scenarios to focus on the diverse health insurance needs of a variety of individuals. The bright and cheery style makes insurance shopping approachable and friendly.

Approach:

Process:

Characters were explored through sketching exercises and design iteration to capture the diverse charm of MNSure’s patrons. This process allowed us to quickly concept a variety of iconic settings and symbols representing Minnesota. We worked closely with Haberman throughout these rounds of revisions.

An illustration of flowers.An illustration of two loons.An illustration of steamy coffee cups. An illustration of a barn.

Other Spots:

This campaign called for a variety of cutdowns to meet the unique needs of MNSure insurance holders. We provided slates and tailored dimensions for both broadcast and web.

2025 – 30 Second

2026 – 15 Second

Lead Animator:

Emory Allen

Motion Designer:

Alicia Allen

Additional Illustration:

Peter Steineck

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Client:
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Client:
MN Dept. of Health