Title:
Room to Breathe
Client:
MN Department of Health
Agency:
Haberman
Director:
Foreign Fauna
Tags:
PSA, Campaign
Duration:
Var.
Aspect Ratio:
16x9, 1x1, 9x16
Foreign Fauna worked with Haberman to breathe life into these characters for the Minnesota Department of Health. “Room To Breathe” is an anti-vaping campaign aimed at Minnesota’s youth, for which they animated many cautionary tales.
Character expression was incredibly important in communicating this campaign’s message and educating youth on the impact of vape usage. Using a more representational and appealing character allows viewers to relate to and retain the campaign’s messaging.
Approach:
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Process:
Foreign Fauna explored a variety of representational scenarios to convey this important message. We worked closely with Haberman to collaborate and iterate on the expressiveness of these scenes.
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Other Spots:
This campaign included multiple narratives to be deployed across web and broadcast. Take a look at the other playful spots from this campaign.
Lead Animator:
Emory Allen
Motion Designer:
Alicia Allen
