As an early adopter of AI, SDC needed a way to clearly communicate how they organize large volumes of information into a streamlined platform. Our goal was to pair an educational and engaging visual approach with a complex topic like AI integration.

Approach:

Process:

We aimed for the film to feel graphic and tactile, both representational and original. Boarding was essential when working from a client script, so after a few rounds of approvals, we developed design lockups and began animating transitions.